ITAP: Week 9
Changing Context
In The final lecture of ITAP we were told about how words/numbers
can change a whole image around and can bring a new purpose to an image, my own
example of this theory is shown below:
If I just leave this image by itself viewers would just see
it as an IPhone or if they know about the handset they would say it’s a normal
image of the IPhone 5.
However if I just add
the number 6 to the image in a similar way to how apple presented the iPhone 5,
the viewer’s would automatically think that the image being shown is the IPhone
6, even though all I have done is just add a number to the image.
Another example that the lecturer (P.O.D) used was:
An image of an ordinary house
MAD
But by adding mad at the front of the image makes the image
have a new purpose and is seen in a new light.
Another way of changing context that was talked about in the
lecture was the use of the cropping tool and how cropped images can completely
change the original image.
An example of this is displayed below:
This is an image that I have cropped myself, from looking at
the image you can see that it looks like the ordinary Spiderman who is possibly
saving people. However if I un-cropped the image it would look like this:
Straight away you can see that the image you viewed first is
not what you thought it looked like, as you wouldn’t expect Spiderman to be fat
and not able to save someone, and so the un-cropped version reveals more about
the image and what the context is about compared to the cropped version.
This in my opinion is a clever technique to trick the
viewers and can be effective if used correctly.
The last technique we looked at was how an image can be
changed is if it has objects added onto it instead of letters or numbers, an
example we were shown was of haystacks in windmill painting being replaced with
missile rockets. This changed the whole image around for me, as that single
object made me view the painting differently, another example using the same
technique is displayed below:
If I saw this image now I would just think it is a normally
baby
However If I add a gas mask on to the same baby I see the
image differently and think that baby is in some type of danger. All this I had
gathered from just placing an object on top of an image.
From this lecture, I had learned a lot about how images are
not always as they seem to be and that simple changes to images can bring out
different opinions and meanings, these techniques I have learnt about I hopefully
carry with me into the future as I believe they are important tool’s that can
create very effective outcomes.
